When you set goals, they should be something that can be expressed in numbers. Things like clicks, page views, sign-ups, and sales. Using analytic tools will help you collect valuable data about your business.
Now let’s go over some of the things tracking can do for your business:
1) Get to know your visitors When you started your business you probably had a pretty good idea of who your audience would be. Chances are you created marketing materials based on your ideal audience and it worked. But, can it work better? Once you learn how to dig deep into your audience’s demographics (especially the people who’ve converted), you’ll know exactly how you can tweak your marketing campaigns to improve your results.
2) Know what content is working When you set up analytics you can see what blog posts, articles, and other content is getting more traction. You can see views, comments, and more, which can help you judge better what type of content you need to create more of.
3) Understand your traffic Using the data, you collect, you can find out who is sending the most traffic (converted traffic) to your website. This is useful because if it’s coming from one person (like an affiliate) or one website, you can give them some extra attention to encourage more of the same.
4) Study your competition Nothing is more important aside from your visitors than your competition. You can learn a lot from your competition when you can get to know everything they are doing including the keywords they use, the prices they charge for their products, and even their conversion rates it will help you stay ahead.
