I need to know who else is selling what, and it will also tell me whether the people in this niche spend money. And the ads will not only tell me that, but they will also tell me what the people in this niche spend their money ON. And if I want to know which ads keep appearing (because then I'll know they are making money), I would want to pick up several issues in a row of the same magazine, if possible.
Ok. By now I should have a pretty good niche market to test. And by knowing what kinds of informational products are selling, I can start to formulate the content I’m going to use for my test.
This is where I go to niche-specific sites.
So I’ll set up a mini-course on my autoresponder with my content.
I like mini-courses better than just a free report to get them to opt in, because the free report is a one shot deal. I want to “train” them to be on the lookout for my emails, to anticipate them and open them. That way when (or if) my offer shows up in their inbox, it may have only been a day or two since they last heard from me, not weeks or months ago when they got their free report (in that case they’ll likely forget they signed up for your list and promptly delete your offer, unsubscribe, or report it as spam).
If I have a free report I want to use, I’ll simply break it up for my mini-course. But as this is a new niche, it’s unlikely I’ll have a report yet.
