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Making Sure You Plan For Success Getting affiliate links is the easy part. Having a place to host them—now that's a little more involved. Having a place to host them where people will convert to buyers—that's even more work. You need to create a place where people can find you, where they'll want to come for information or assistance, and where they'll leave only to go complete the sale (even though they may not realize they are 'leaving'). Nevertheless, it can be done. But before you do anything, you need to structure a game plan. You need to write the plan that gives you all the potential for selling that you need.
The informational pages require a little bit more work, but not too much. Each of these pages should host one piece of supporting information which helps your visitor decide to buy. It should be an article, product review, or product comparison. As you'll learn later, these are the things that will really draw the very specific and targeted ready to buy consumers that you want. This is the information that they are looking for just prior to purchase, and so it is the information that is most likely to net serious buyers, and not just curious visitors.
Back to our example, if we have five muscle-building supplements, we'll have five pages of products and perhaps ten pages with articles and comparisons. Use the articles to address the concerns of people in the market for supplements, and include topics important to them. They might be side-by side comparisons, reviews of specific powders, or topics such as “Five Tips for Building More Muscle.”
Now you've given your already needy buyers the two things they need to decide to buy your products—additional information, and the place to make the purchase.
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