Picking the Right Affiliate Program to Promote all Boils Down to ROI You have to pay attention to two components of ROI.
The first component is very obvious. This is return on investment. Put simply, how do you get the most return for every dollar you spend on your business.
Return on effort (ROE) simply means getting as much money from an activity while putting in as little time and effort into it. Put it another way, how do I maximize my income while minimizing my effort? For 6 every minute I spend on doing something, how do I maximize the amount of dollars coming out of that activity?
Both these factors must be at play. You always have to constantly filter all your affiliate marketing decisions through these principles. Otherwise, you're not going to make much money in this game.
The Answer? Put a Heavy Focus on the Commercial Value of Your Niche
How do you make sure that you're always hitting ROE and ROI targets? Very simple. To maximize your ROI and ROE, you need to pick the right niche first, then pick the right affiliate program.
A lot of people get the order wrong. They often build their whole business around an affiliate program when it turns out that the niche they're targeting is simply too hard, too saturated or too fragmented for them to turn a steady profit.
